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The campaign is aimed at improving the healthcare situation for babies and children who are desperately ill and in need of specialised healthcare in the fields of intensive care, oncology, cardiology, neurology, endocrinology, gastro-enterology, neonatology and infectious diseases. With this campaign, it is hoped that state of the art equipment may be procured to provide for the specialised healthcare needs of these children, especially in the intensive care units.

One of the fundamental concerns within South Africa is the future of the youth. Adcock Ingram believes that the company is contributing positively to the future of South Africa by the support of campaigns such as this.

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